The Cost Per Nut: How Much Are You Really Spending on Women Without Knowing What You’re Doing?

Dr. Kali DuBois
4 min readJan 25, 2025

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Let’s talk numbers. Cold, hard numbers.

How much money have you spent in your lifetime pursuing women? Not just on dinners, drinks, or bad first-date movies. I’m talking about everything.

That flashy car? The one you got partly because it turns heads — specifically hers?

The gym membership you’re too lazy to use regularly but hold onto because you think having abs will close the deal?

The countless apps you’ve downloaded, swiped on, and deleted in shame, only to reinstall again because this time it’ll work.

Now multiply all that by the hours you’ve spent stressing over texts, rehearsing what you’re going to say, Googling, “How do I ask her out without sounding desperate?”

Add that all up, and ask yourself — what is your cost per nut?

And here’s the real kicker: Most guys are throwing money, time, and energy at women like darts at a dartboard with a blindfold on. They don’t know what they’re aiming for, and even if they hit the board, they wouldn’t know how to score.

“The Time You’re Wasting”

We all know the guy. The one who spends six months orbiting a woman, paying for her overpriced cocktails, laughing at her stories, and “being there for her” when her jerk ex-boyfriend ghosts her — only to end up as the emotional Kleenex she calls “like a brother.”

The cost? Six months of your life. For what? A few polite hugs and the faint hope she’ll “suddenly see you differently”?

Women don’t just fall for you because you hang around like a houseplant. They fall for the guy who knows how to get inside their minds — the guy who understands her deepest fears and desires better than she does.

“The Money You’re Bleeding”

You’ve got two types of guys:

  1. The guy who spends recklessly. He takes her to Michelin-star restaurants on the first date, gets her a $400 Uber to “make sure she gets home safe,” and buys her flowers weekly before they’ve even kissed.
  2. The guy who spends defensively. He’s all about “splitting the check” and preaching equality — but let’s be honest, it’s less about feminism and more about not wanting to feel like a sucker.

Both guys are wrong.

Here’s the truth: Money doesn’t win women over — presence does. But here’s the catch. Most men don’t know how to use their presence correctly. They either come on too strong (read: needy) or fade into the background (read: invisible).

“The Real Problem”

It’s not the money. It’s not the time. It’s that most men are playing a game without reading the rulebook.

They think buying her attention is enough. It’s not. They think saying all the right things will unlock her heart. It won’t. They think being a “nice guy” will earn them loyalty. It doesn’t.

If you want to shift the balance, you need to stop spending blindly and start investing strategically — in yourself.

“The Baseline You’re Missing”

You’re too focused on what you’re doing, and you’re ignoring how you’re doing it.

  • What’s her baseline?
    Do you even know what she wants from a relationship — or are you projecting your fantasies onto her?
  • What’s your baseline?
    Are you even clear on what you want? Is she your dream woman, or just the best you think you can get right now?

Most guys are so busy chasing the “nut” that they forget to establish a baseline — a foundation of understanding between themselves and the woman they’re pursuing. Without it, you’re just throwing spaghetti at the wall and praying something sticks.

“Flip the Script”

What if, instead of spending thousands on her, you spent a fraction of that learning how to connect with her?

What if you understood what makes her tick — not just what she wants in bed, but what she wants in life?

What if you knew how to speak to her subconscious desires without saying a single awkward, over-rehearsed pickup line?

You’d stop chasing, stop wasting, and start winning.

“The Real Cost Per Nut”

The real cost isn’t in the dinners, the gifts, or even the time. It’s in the opportunities you’ve missed because you didn’t know what you were doing.

You’re not just paying with your wallet — you’re paying with your confidence, your dignity, and your time.

So, what’s your cost per nut? And more importantly, what are you going to do to bring it down?

Because the only thing worse than spending too much is spending it all and still coming up empty-handed.

It’s time to stop being the guy who invests blindly and start being the man who knows how to play the game.

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Dr. Kali DuBois
Dr. Kali DuBois

Written by Dr. Kali DuBois

Brainwashedslut.com - I own a venue in San Francisco that puts on comedy and stage hypnosis shows. I'm a PhD in psychology and I write books on sex.

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